5 Tips for Amazon Sellers to Make More Profits on Prime Day

Prime Day has become a major event in the calendar of every shopaholic since its inception in 2015. Unlike the previous years, the Prime Day will go on for 2 days – 15th & 16th July – this year. This is a golden opportunity for every Amazon India seller to earn considerably huge amount of profits as compared to any other time of the year.

However, you have to be ready with appropriate products to sell on Prime Day & create attractive product listing as you need to catch the attention of the user. Otherwise they will ignore your listings and look for other better optimized and eye-catching products. Therefore we are providing you some useful tips to attract users to your page in droves during Prime Day.

1. Start your Ad Campaign
Since the Prime Day will continue for only 2 days, therefore you have to start running your Amazon.in PPC Ad campaign as soon as possible. Starting your campaign early will also help you in setting up your bidding on trending keywords & then you can prepare a bunch of user-friendly ads to attract users all over India by the time Prime day starts. It will increase your sales and enhance your ranking which will bring in new buyers to you.

2. Listing Optimization
Checking & optimizing your listings is a must when you are gearing up for Prime Day. Take special care of 3 things to better your listings & have a high conversion – clear images, crisp bullet points & relevant product description. Focus on the keywords you’re using as they should be completely relevant to your target user group.

3. Stock Up on Your Inventory
You can always expect your sales to increase during Prime Day. Therefore it is advisable that you should check your product inventory to ensure that you have enough stock with you. Running out of stock, that too on Prime Day, would be no less than a nightmare for any Amazon India seller as it will not only badly impact his sales, but also would diminish their product ranking going forward.

4. Make a Long-Term Strategy
Prime Day is certainly a time to earn more profits, but it also means that you are promoting your product in front of a bigger user base. Therefore many Amazon.in sellers sell their products at almost a break-even point on Prime day to ensure best deals for their customers, which impacts their seller rank positively in the long run as more people are buying their products, and leads to more profits in the future. It also attracts more reviews & online searches for a specific product (provided the quality offered is good) . Therefore you need to chalk out a specific strategy to come good on Prime Day – Do you only want great business on Prime Day or are willing to risk your revenues for profits in the long run.

5. Promote your Offer on Third-Party Websites
Although Prime Day is hosted by Amazon.in, third-party websites are also an effective source of attracting users to your product. Therefore, it’s a good idea to promote your offers on various deal websites. This will ensure maximum traffic on your page, resulting in high sales & conversion rates.

Prime Day is that time of the year where almost every Amazon.in seller will experience his sales zooming ahead. However following a few rules can help you maximize your earnings significantly. Get ready to delight your customers this Prime Day, but only after adding the aforementioned points in your selling strategy.

How to Drive Traffic to Your Amazon India Product?

Selling on Amazon India has a wide scope due to the sheer range of the products & categories it caters to, & therefore it is a lucrative platform for sellers selling on Amazon.in.  However, there are certain tips & tricks which need to be followed if you want to get more customers to increase sale of your Amazon India product & optimize your listings. In the following paragraphs, we are going to inform you about several such tips to increase sales & drive traffic towards your Amazon India product.

Take Brand Approval Before Selling –You must never sell any brand if you don’t have its authorization letter, otherwise the brand owner can file a case of brand infringement which may lead to your account suspension. Therefore, selling only original products or selling products under your brand name on Amazon India is one of the tips to increase sales.

Refrain from MRP Tampering & Self-Buying – Many sellers try to sell fake products by using the tactics of MRP tampering, which is the process of selling above the maximum retail price, and Self buying, which is the technique of buying own products to gain higher ratings. Sooner or later such sellers become exposed and face severe repercussions.

Select Products Wisely –Selling slightly expensive but better quality products may bring you fewer sales in the short run, but it is a wise strategy since it will provide you excellent reviews which in turn will increase your sales in the long run. There are several Product Research Tools for Amazon India like Barrel13 to help you drive more traffic on Amazon India, whether you know the product you want to sell or not.

If you are still undecided about your product, you can use Barrel13’s Product Database feature, which helps you find your ideal product with its mix of unique child categories as well as several in-built filters to help sellers.  You can also find real-time updated data for your desired products, save your time browsing Amazon.in listings and have a clear edge over your competitors with Barrel13 Chrome Extension.

Customer Feedback is Very Important –Even the Amazon India sellers who are very successful & established are expected to continue getting feedback from customers. There are several cost-effective providers to help automate this process & Amazon India sellers should sign up with one of these providers, as these feedbacks help in optimizing their listings & also help in attracting more buyers. Before sending products to the customer, always do a six side checking of product. if a buyer receive a good product and he is happy, then he will surely give a good feedback.

Cover Everything in Descriptions –Cover all the product features and its working process as well in the description if needed. Also include the materials used to make a product in your description along with warranty period, if any.  Description ensures that a customer knows all the features of a product; therefore you don’t want to goof up on that one.

Upload More Product Images –Ensure offering more than one image of your Amazon India product, and that too from various angles, as customers only have the option to understand their purchase through images. If the product in question is multicolored, make sure that those options are included as well in order to increase your sales. In addition, don’t include images of the things you don’t sell as it confuses the customer and leads to bad reviews.

7 Tips to Improve Product Ranking on Amazon.in

Most of the buyers, when they visit Amazon India, have one specific product in mind which they want to buy. The only question which remains for them is – From where should they buy that product? That’s where product ranking comes into picture.

Many Amazon.in sellers complain about not getting enough sales, and one of the main reasons is their low product ranking. Your product should rank higher on the Amazon India search page for better sales results.

Below given are 7 tips to help you improve your product ranking on Amazon India.

1. Win the Buy Box – It is the price on the product detail page that the customers click to add the item to their shopping cart. These items appear prominently in the user search and are preferred by users over Non Buy-Box items. Therefore, try winning the Buy Box as it will lead to increased sale and majorly improved ranking of your products.

 

2. Make your Product Price Competitive – Price is a defining factor that Amazon.in looks at while providing the Buy Box. Always check the prices offered by your competitor and try to be competitive while setting offer price for your product. Try providing a better deal or discount since a buyer always look for these, and there is a greater chance of your product ranking higher on the list.

 

3. Offer Prime Services – Prime is Amazon India’s subscription-based service and is mainly preferred by buyers due to its fast shipping and great discounts. A seller should offer prime facilities to their users as it provides an opportunity for their product to be displayed among exclusively filtered products, which subsequently help in increasing their sales along with improving their product ranking.

 

4. Maintain Positive Selling History – Maintaining a positive selling history goes a long way in improving your search ranking on Amazon India. As long as you can timely deliver quality products and making your consumers happy, they will give you positive feedback & your ranking on Amazon.in will improve at a good rate. Trying to solve customer issues quickly, providing fast shipping and keeping your order defect rate below 1% are some of the requirements for your selling history to be positive.

 

5. Improve Order Defect Rate – The Order Defect Rate (ODR) measures your ability to provide a good customer experience and plays a big role in improving your product ranking on Amazon.in. The more your defect rate, the less is your product ranking. You must improve your customer service and product quality along with your order defect rate to get your ranking up as any rate more than 1% may lead to deactivation of your account.

 

 

6. Positive Reviews – Positive reviews are an indication of your product’s good quality and customer’s satisfaction with it, which results in higher sales. It directly impacts your product ranking on Amazon.in while also helping attract new customers towards your product. Try to garner positive reviews using various methods such as emailing customers about feedback, leaving a message regarding reviews in the packing slips and responding to buyer requests promptly in addition to prioritizing and solving recurring issues.

 

7. Keep Products in Stock – Another important point to note if you want to improve your product ranking is to make sure that your product never goes out of stock, as the ranking of an out of stock product declines rapidly compared to your competitors.  As number of times a product is sold determines its ranking, therefore always keep stock in hand so as to not miss a sale opportunity.

6 Steps to Increase your Sales through Amazon India

Every Amazon India seller, whether it is a new business or an established one, has only a single major goal in mind, and that is to increase sales. Marketing products through Amazon.in is very different from promoting products through your own website. There are numerous strategies available for an Amazon India seller to boost sales more effectively. We are presenting 6 such important steps, by which you could increase your sales and improve your engagement with the audience.

1. Ensure Proper Page (Listing) Optimization

As important as seller ratings and price are in determining the bestselling product, keywords in the product title to rank listings also play a key role in deciding the outcome of a particular product. To ensure the visibility of your product, you should include as many keywords as possible in the product title up to the limit of 500 characters. You can also include brand, description, product line, material, color, size and quantity in this field as suggested by Amazon.in.

2. Make your Pricing and Products More Competitive

If you will not innovate, you will surely evaporate. In a highly competitive marketplace like Amazon India, you have to ensure innovation of your product, so that it has the best quality & it is being sold at a very competitive price. Pricing can surely be made competitive without diminishing profitability, but remember to add all your costs such as Amazon.in category fees and shipping while pricing your products. You can use the extraordinary price competition to determine the products worth promoting & sell only those products which offer a decent return on investment.

You can remain competitive in the market by offering unique & niche products. Use best available technology & tools to find a good product to sell on Amazon India.

3. Take Help of Customer Review & Feedback

It’s not as if your obligation ends with the sale of your product to the consumer. It should definitely be followed by efficient customer service to boost your consumer’s buying experience. Since most of the people prefer buying from high-rated sellers, ensure collecting feedback and product reviews from all your consumers. When a customer views a good review for your product, it assures them of the quality of your products and they place their trust in it.

4. Try winning the Buy Box

One of the sure shot ways to increase your sales on Amazon.in is to win the Amazon Buy Box. It is located on the right side of the product page and automatically boosts the chance of customers preferring your products over others. Amazon India chooses eligible sellers for the buy box from sellers selling the same products. The main benchmark for selection of sellers includes product price, availability, shipping options and the overall performance of the seller.

5. Automate Your Listings

Spending long hours on listing products is a time-taking task and it can be better utilized on other key business strategies, such as finding a new product & focusing on customer engagement. When you automate your listings, it simplifies the whole process while you save both your time and money. You can do this by using an Amazon.in product research tool, which not only helps you with listing products in bulk but also provides you with excellent options to manage your products and sales on Amazon India.

6. Provide Discounts and Deals to Customers

Rewarding your customers is one of the most effective ways to generate more sales since they make your products more attractive and engaging. Most of the time, customers browse for and await promotional offers before making a purchase decision. You can create promotional offers such as discounts and also participate in deals & promotional activities hosted by Amazon India. You can also create your own time-bound promotional offers or ‘Lightning Deal’ for eligible products, which are featured on Amazon.in’s Deal page and increase the reach of your offers.

The steps you take to boost your Amazon.in sales may differ according to the products you sell. The main thing to aim for a seller is to be persistent with his promotions & the business will grow inevitably.