Prime Day has become a major event in the calendar of every shopaholic since its inception in 2015. Unlike the previous years, the Prime Day will go on for 2 days – 15th & 16th July – this year. This is a golden opportunity for every Amazon India seller to earn considerably huge amount of profits as compared to any other time of the year.
However, you have to be ready with appropriate products to sell on Prime Day & create attractive product listing as you need to catch the attention of the user. Otherwise they will ignore your listings and look for other better optimized and eye-catching products. Therefore we are providing you some useful tips to attract users to your page in droves during Prime Day.
1. Start your Ad Campaign
Since the Prime Day will continue for only 2 days, therefore you have to start running your Amazon.in PPC Ad campaign as soon as possible. Starting your campaign early will also help you in setting up your bidding on trending keywords & then you can prepare a bunch of user-friendly ads to attract users all over India by the time Prime day starts. It will increase your sales and enhance your ranking which will bring in new buyers to you.
2. Listing Optimization
Checking & optimizing your listings is a must when you are gearing up for Prime Day. Take special care of 3 things to better your listings & have a high conversion – clear images, crisp bullet points & relevant product description. Focus on the keywords you’re using as they should be completely relevant to your target user group.
3. Stock Up on Your Inventory
You can always expect your sales to increase during Prime Day. Therefore it is advisable that you should check your product inventory to ensure that you have enough stock with you. Running out of stock, that too on Prime Day, would be no less than a nightmare for any Amazon India seller as it will not only badly impact his sales, but also would diminish their product ranking going forward.
4. Make a Long-Term Strategy
Prime Day is certainly a time to earn more profits, but it also means that you are promoting your product in front of a bigger user base. Therefore many Amazon.in sellers sell their products at almost a break-even point on Prime day to ensure best deals for their customers, which impacts their seller rank positively in the long run as more people are buying their products, and leads to more profits in the future. It also attracts more reviews & online searches for a specific product (provided the quality offered is good) . Therefore you need to chalk out a specific strategy to come good on Prime Day – Do you only want great business on Prime Day or are willing to risk your revenues for profits in the long run.
5. Promote your Offer on Third-Party Websites
Although Prime Day is hosted by Amazon.in, third-party websites are also an effective source of attracting users to your product. Therefore, it’s a good idea to promote your offers on various deal websites. This will ensure maximum traffic on your page, resulting in high sales & conversion rates.
Prime Day is that time of the year where almost every Amazon.in seller will experience his sales zooming ahead. However following a few rules can help you maximize your earnings significantly. Get ready to delight your customers this Prime Day, but only after adding the aforementioned points in your selling strategy.
Barrel13 | Tips & Tricks for Amazon India Seller 