Tips to increase Positive Reviews on Amazon Product Listing

A positive review helps your product sustain itself on Amazon India & eventually helps in attracting more traffic. But how can you increase the number of positive reviews on your Amazon product listing? We are presenting before you some of the tips which will actually help you in this regard.

1. Providing an Amazing Consumer Experience is the Key

Always try to satisfy your user base by providing quality products & being honest about your product features. Ensure providing as true & correct depiction of your product as possible to prevent any confusion, as most negative reviews by customers are related to being misled or unsatisfied with the delivered product.

2. Send Follow-Up Emails to Amazon Customers for Personalized Touch

Sending personalized feedback email to users makes them appreciate your services more & prompt them to post positive reviews. Always send these feedback mails shortly after product delivery, so that its quality & delivery efficiency remains fresh in the mind of the consumer, which will enable you to get significantly more positive feedbacks.

3. Assess your Amazon Seller Performance Metrics

Your seller performance is the true reflection of your ranking & the volume & quality of reviews you get on your listings. You can easily track the quality of your performance by visiting the Performance tab of Amazon Seller Central & comparing your measurements against the following set benchmarks:

• Order Defect Rate: <1%
• Pre-fulfillment Cancel Rate: <2.5%
• Late Shipment Rate: <4%

Note the metrics which are not meeting Amazon standards, and assess your seller practices to see how those could be improved for better customer reviews.

4. Solve Frequently Recurring Issues for Positive Customer Reviews

Finding solutions for long-term recurring issues is an important step forward towards getting more positive reviews, as these issues could make the customer wary of your product & prompt him to write negative reviews. Improve on the most common recurring reasons for negative reviews such as late shipments, products different than described & slow seller response among others.

5. Get Reviews from Top Amazon Reviewers

Amazon India maintains a list of their top & esteemed reviewers who are accorded more value for their insightful & in-depth reviews. Try using their services in making your product review segment more positive. You can use the following steps to get reviews from these top reviewers:

• Search for Top Reviewers
• Search for tags relevant to your listing.
• Keep an Excel Sheet to note contact details.
• Collect their email address/social media handle.
• Send an email asking them to review your product.
• Get Good Reviews (If all went well!)

So the aforementioned points are some of your best bets to get a positive review out of your Amazon India customers. Try them & keep us posted whether they led to an increase in positive reviews on your product page!

How Fulfillment by Amazon (FBA) Works in 2019?

What is Fulfillment by Amazon (FBA)?

Fulfillment by Amazon (FBA) is a service provided by Amazon India where they take responsibility of storage, packaging, and shipping of products, taking the burden off of the seller. This program allows Amazon India sellers to ship their merchandise to an Amazon fulfillment center, where items are stored in warehouses till their sale. When an order is placed, Amazon India employees physically prepare, package, and ship the product(s) thereby reducing the stress of the seller.

There are 2 methods to send products to FBA – Manually & through Shipping Template file. You can select inventory manually if you are sending a small quantity. However if you are sending a large quantity, you have to use template file.

Steps under Fulfillment by Amazon (FBA)

1. Convert Inventories to Fulfilled by Amazon

The first step is choosing products to be sent to FBA by going to inventory panel & then subsequently select ‘Change to Fulfilled by Amazon’. After that, click on ‘Convert & Send Inventory’ on the next page.

2. Create a Shipping Plan

After providing some required information about the products, you have to make a shipping plan in the next step by clicking on ‘Create a New Shipping Plan’. This page also displays the address from where the order will be shipped. Select your preferred fulfillment center by clicking on ‘Ship to’ & also choose your item package type. Close this step by clicking on ‘Continue to Shipping Plan’.

3. Create your Shipment

Now is the time to create your product shipment. Specify Merchant SKU & Product name along with quantity of units, package dimension & weight. Select product category under ‘Prepare Products’ by clicking on ‘Choose Category’ & carry on to the next step.

4. Label Product Shipment

The next step is downloading product labels under ‘Label Products’. You can select the size & dimension of the label from the drop down provided.  Once the labels are selected, click on ‘Print Labels for this Page’. All the product labels will be downloaded in a single page, which you have to paste individually to all your SKUs.

5. Prepare Shipment for Shipping

The next & final step is to prepare the shipment for shipping. Choose your shipment method & shipping carrier as per your convenience & fill shipment packing details such as number of packed boxes, their weight & dimension.

After that, fill details related to shipping charges, download the generated shipping box labels & click on ‘Complete Shipment’.  Just fill the tracking details & your product is ready to ship to Amazon India warehouse.

The aforementioned steps work as your guide in understanding the process of selling through FBA, which not only reduces your burden but brings you unmatched profits. Happy Selling!