Launching a product to be sold on Amazon India is a significant & a potentially huge revenue-generating opportunity for a seller. However just like introducing something on a big stage, there are various steps to be taken care of before launching your dream product on Amazon India, which will be discussed one by one in the paragraphs below.
- Understand your Brand
If you are looking for a long-term business on Amazon India, it is very important to know & understand your brand. When you are launching your first product on Amazon India, think of the brand you want to represent & define and use this to determine the product you launch. You should know the niche of products your business will focus on & the difference you are going to provide from your competitor. This will help you both in your product listing & your product marketing.
- Promote the Product Ahead of Launch
Try creating a buzz around your product before its launch on Amazon India. You can write a blog post or share it on social media, so that the potential buyers may check it out. You can also use hash tag to promote your product among interested users. Another way to create a buzz to consistently share posts about your product which should be interesting enough for the customers to engage with & understand about your product.
- Make an Amazing Product Listing
Take your own sweet time before the product launch on Amazon India & concentrate on creating a flawless product listing. Start with taking high resolution product images shot from different angles. Also try to write as informative a description as possible as a well-written description convinces a user to stay on the page. Use concise bullet points to make the user understand about your product in a few words. You can also search other competitor’s product pages and find out the most commonly used keywords to use in the listing.
- Keep Inventory Handy
Try never to go out of stock with your inventory as it will cause disinterest among users and reduce traffic on your product page. It will also harm your seller reputation as disappointed users may use reviews to tell other buyers to stay away from your listing & try someone else. As almost every product is being sold by multiple sellers on Amazon India, therefore stocking up on Inventory is a good choice before launching your product.
- Use a Product Research Tool
Before launching a new product, it is paramount to do research on your competitor products to have prior knowledge of your desired Amazon India selling category. It is advisable to use an Amazon Product Research Tool like Barrel13 to check on other sellers in your category. Using this tool will help you in knowing the estimated sales & revenues of any particular product along with its price, net price, reviews & ratings etc. Therefore every new Amazon India seller should try this tool to be able to launch their product in a better way.
The key to a successful Amazon India product launch doesn’t lie in the promotional methods you employ, but it is the groundwork you lay before the launch of your product that matters a lot. Find a trending product, produce it with the best of quality & then be professional with your Product listings. It will be enough for you to enjoy your place at the top of the page.
Barrel13 | Tips & Tricks for Amazon India Seller 