How to Start Ecommerce Business on Amazon?

Amazon India is the topmost & the most coveted selling platform for sellers across India. It is a dream of every seller to start their ecommerce business on Amazon India. But how to start selling on Amazon is the question many sellers ask. Below mentioned are some of the steps to start your business on Amazon India.

1. Create a Business Plan

A business plan is the roadmap for your business which states clear goals & plans to achieve them. During this process, you need to answer a few questions:

• What purpose will your business serve?
• Who will be your target audience?
• At what price will you deliver your goods/services? How will you deliver it?
• How will you promote your product on Amazon India?

Once you create a business plan, you are ready to search for an ideal product befitting your plan.

2. Find your Ideal Amazon Product

To start any business you must have a product to sell. Think & research about the ideal product you are going to sell to start your ecommerce business on Amazon India. You can take help from an Amazon Product Research Tool like Barrel13 to zero-in on a best selling product.

3. Register as an Amazon Seller

Once you find a product to sell, visit Amazon India webpage, scroll down to ‘Make Money with Us’ & click on ‘Sell on Amazon’. Click on the ‘Start Selling’ button & start creating your account by filling in basic details like Name, Mobile number, Email ID & Password. Verify your mobile number & you are all set to proceed to the next step.

4. Provide your Business & Tax Related Details

While registering as an Amazon India seller, always keep your bank account& tax details handy. Enter relevant details of your business along with providing other information such as GST & PAN Number. After that, select your ideal selling category & you are set for the next step.

5. List your Products on Amazon

The next step is to create product listings to sell on Amazon India. Watch out for certain categories like Beauty, Health & Personal Care as they require prior approval from Amazon India for selling. Ensure proper optimization of your listing by researching your competitor’s products by using the aforementioned Amazon product research tool – Barrel13.

6. Provide Bank Details – And Start Selling!

In the last step, provide required bank details & literally launch your ecommerce business on Amazon India.

So the above were the required steps to launch your business on Amazon India. Follow them to a tee & you’ll have a thriving Amazon ecommerce business. Best of Luck!

Benefits of Great Indian Festival for Amazon Sellers

Amazon India is once again coming up with ‘Great Indian Festival’, which starts on 29^th September & goes on till 11:59 pm on 4^th October. Last year, Amazon India registered a 3 times increase in the number of customers in the Great Indian festival as compared to the year before it, & this year, more than 5,00,000 sellers are once again expected to compete for consumer attention.

Naturally it is a big opportunity for sellers all over India to join this festival & gain potentially huge profits out of it. But what attracts the sellers towards this landmark event in the Amazon calendar? In the following paragraphs, we will explain some of the benefits of Amazon Great India Festival.

1. Huge Sales Potential

The Great Indian Festival will feature attractive deals including up to 40% off on Smartphones, up to 75% off on TV & Appliances and up to 90% off on Fashion, which not only is a great deal for Amazon India users, but also means great potential for sellers to earn more revenues than they would earn normally.

2. Great Deals =Great Profits

Sales mean attractive deals & the Great India Festival is no exception. Therefore the better the deal a seller comes up with, the greater his chances of taking a larger share of profits. Try providing DOD and Lightening Deals along with creating gift vouchers & coupons to enhance traffic on your listings & get better visibility.

3. Added Benefits for Prime Sellers

If you are an Amazon Prime Seller, the Great India Festival comes with added benefits for you. To start with, Prime members can access the sale one day prior, from 28^th September at 12 noon. It gives an opportunity for sellers with Prime badge to get more sales & more profits. In addition, most buyers prefer prime products for its early delivery options, which obviously make Prime sellers a top choice for this sale.

4. Repeat Business without Marketing

Amazon is a trusted enough brand to have a dedicated customer base of its own. However in the event of a sale as large-scale as The Great Indian Festival where there are discounts of up to 90% as mentioned in the first point, that user base increases exponentially to buy various products at unbelievable prices. This provides repeat business opportunity to an Amazon India seller if he is careful enough to sell products with great quality & competitive pricing.

Over half a million sellers have turned to Amazon India in the hope of earning decent profits & with the Great India Festival coming along, selling on Amazon India has as many benefits for its sellers as it has for its users.  So what are you waiting for! Hop on to the Amazon Bandwagon & take advantage of the Great India Festival, because Now budget won’t hold back India’s celebration!

How to Increase Product Listing Rank in Amazon India?

Amazon is the most profitable platform for sellers all across India. However due to the constant & intense competition, just listing your products would not be enough & you have to constantly make an effort to increase your Product Listing Rank. Mentioned below are some points which will help you in improving your Product Ranking on Amazon India.

Five Points to Increase your Amazon Product Listing Rank

1. Set Competitive Prices

Product pricing is a very important factor as Amazon focuses mostly on this aspect while providing the Buy Box, which directly impacts your Product Listing Rank. Try to set competitive prices for your product, which doesn’t mean providing lower prices but giving the best offer to customers. The next point will help you in achieving this goal.

2. Use an Amazon Product Research Tool

Continuing from the previous point, using an Amazon Product Research Tool like Barrel13 helps you in setting competitive prices, as the tool allows you to compare all the sales-related metrics of your Amazon India competitor, which provides you a good idea of selling on Amazon marketplace & consequently helps you in increasing your Product Ranking.

3. Manage a Positive Selling History

It is a known fact to all the Amazon India sellers that your selling history not only influences your chances of winning the Buy Box, it also negatively affects your Product Listing Rank. For maintaining a good selling history & improving product rank, take care of the following:

• Promptly respond to & resolve consumer grievances.
• Provide Fast shipping to consumers.
• Manage your inventory properly.
• Keep your Order Defect Rate below 1%.

4. Keep Your Listings Thorough & Accurate

Every Amazon seller should know that as far as product rank & sales are concerned, the listings having the most accurate & complete information have an edge over others. Always take your time creating your product listings and include maximum details about your product. You can also use deep categorization, which means categorizing your product in a more specific category & not under a broader division (such as listing under Mobile & Accessories and not under Electronics).

5. Offer Prime Service – One Day/Two Day Delivery

Offering Prime service to your Amazon India customers helps in greater visibility & increased sales. As most users don’t prefer non-prime items & filter their search accordingly, therefore providing prime service helps in your listing gaining higher ranking & generating increased revenues.

Achieving & increasing a higher product ranking requires a long-term plan & adherence to Amazon India rules & regulations. The aforementioned points, if followed well, will surely boost your Product visibility & sales, thereby increasing your Product Listing Rank.

Tips to increase Positive Reviews on Amazon Product Listing

A positive review helps your product sustain itself on Amazon India & eventually helps in attracting more traffic. But how can you increase the number of positive reviews on your Amazon product listing? We are presenting before you some of the tips which will actually help you in this regard.

1. Providing an Amazing Consumer Experience is the Key

Always try to satisfy your user base by providing quality products & being honest about your product features. Ensure providing as true & correct depiction of your product as possible to prevent any confusion, as most negative reviews by customers are related to being misled or unsatisfied with the delivered product.

2. Send Follow-Up Emails to Amazon Customers for Personalized Touch

Sending personalized feedback email to users makes them appreciate your services more & prompt them to post positive reviews. Always send these feedback mails shortly after product delivery, so that its quality & delivery efficiency remains fresh in the mind of the consumer, which will enable you to get significantly more positive feedbacks.

3. Assess your Amazon Seller Performance Metrics

Your seller performance is the true reflection of your ranking & the volume & quality of reviews you get on your listings. You can easily track the quality of your performance by visiting the Performance tab of Amazon Seller Central & comparing your measurements against the following set benchmarks:

• Order Defect Rate: <1%
• Pre-fulfillment Cancel Rate: <2.5%
• Late Shipment Rate: <4%

Note the metrics which are not meeting Amazon standards, and assess your seller practices to see how those could be improved for better customer reviews.

4. Solve Frequently Recurring Issues for Positive Customer Reviews

Finding solutions for long-term recurring issues is an important step forward towards getting more positive reviews, as these issues could make the customer wary of your product & prompt him to write negative reviews. Improve on the most common recurring reasons for negative reviews such as late shipments, products different than described & slow seller response among others.

5. Get Reviews from Top Amazon Reviewers

Amazon India maintains a list of their top & esteemed reviewers who are accorded more value for their insightful & in-depth reviews. Try using their services in making your product review segment more positive. You can use the following steps to get reviews from these top reviewers:

• Search for Top Reviewers
• Search for tags relevant to your listing.
• Keep an Excel Sheet to note contact details.
• Collect their email address/social media handle.
• Send an email asking them to review your product.
• Get Good Reviews (If all went well!)

So the aforementioned points are some of your best bets to get a positive review out of your Amazon India customers. Try them & keep us posted whether they led to an increase in positive reviews on your product page!

How Combo of Two Products Help to Increase Amazon Sales?

Providing combo offers is a very beneficial method in boosting the sales of your Amazon India product. These offers attract the customer to the listing & help convert a browsing session into profitable sales for you. Given below are a few reasons as to why you should use the combo of two products to increase your sales on Amazon India.

Combos with Unique Products Prevent Amazon mapping

One of the benefits of making Amazon combos with a unique product is that no other seller could map his products on your listing. If you manufacture a unique product & add it with your main product to make a combo, it will ensure less competition on that particular listing & help in increasing sales.

Combos Help in Moving your Slow-Selling Stocks

There must be some of your listings on Amazon India which sell not so much as your other products or have less visibility. This could be due to lack of usage or ignorance for the product. However stocks still need to be moved as failure to do so could lead to disruption of normal business operations. Therefore listing combo offers of one best selling & one non-moving product is a great way to ensure sales.

Combos Help in Increasing Visibility of a Low-Selling Product

There are multiple listings on an Amazon India seller’s listings and some of them bound to have less visibility, as a common user tends to focus on the listings present on the top of the page. Combo of two products works in this regard as well, as products which did not have as much visibility earlier could now be brought to the notice of the customer by creating several combo offers with high-selling products, which leads to significantly higher sales.

Combos help you to Attract More Customers

Most of the customers don’t like to waste their time browsing for products & are more likely to click on a listing which includes more than one product of a category. In addition, the combo products are often priced less than their individual prices taken together, which gives the result of increased sales of multiple products at once. Tapping a customer on Amazon India on different listings can be tough but can be easily achieved with combo offers.

The aforementioned points are a great indicator of the benefits of making combo of 2 products. Always ensure making multiple listings with more than 1 product as it is a sure shot way to attract more customers to your product, because all great brands are built on great combos.