How to Improve Conversion Rate on Amazon India?

Amazon is a most profitable platform for sellers all across India. However, the competition is such at the Amazon marketplace that listing your products alone would not be enough for increased sales. Presented below are few such points which will help you in improving your Amazon India conversion rate.

1. Focus on Keyword research

You can significantly improve your conversion rate through comprehensive keyword research, i.e. searching for the relevant keywords that the users type to find products like yours. Once found, you need to include these keywords in your product title, bullet points & description for increased conversion rate. You can take help of various Keyword research tools in the market for this purpose.

2. Optimize your Listing

Another way to improve conversion rates is optimizing your product listing, which means finding the exact words & images to attract your reader towards conversion. This can be done using split testing, under which you have to monitor different variables like product title & description & check whether the changes in listings improves or reduces interest in your product. Do it until you have a perfect listing.

3. Set Right Product Price using a Research Tool

Listing your product at the right price is very important for making your conversion rate better. It is advisable that you check the prices of your competitor products using an Amazon India product research tool like Barrel13, which helps you in product comparison & research.

It also enables you to improve your conversion rate as they provide you with complete analysis of your competitor products, including giving you the estimated figures of monthly sales & revenue along with other details, which subsequently helps you gain business acumen to increase your sales & conversion.

4. Get Positive Reviews

Try sending follow up emails to your customers requesting them to review your product. You can also start an email campaign where you send periodic emails to customer politely reminding them that you would appreciate their views on the purchase. The importance of positive reviews in product conversion can’t be overstated & this would help you immensely with your conversion efforts.

5. Run a Lightening Deal

Many a times, Amazon India runs a Lightening Deal for a day, where they provide discounts on featured products. Participate in this deal by giving 10-30% discount on your products. The sales of products featuring in lightening deals have traditionally gone up every time leading to highly improved conversion rates, so you should definitely try it for your business.

Following the aforementioned points will improve your conversion rate, which will surely help in boosting your product sales significantly. May the profits be upon you!

Pre-Launch Steps for your Product on Amazon India

Launching a product to be sold on Amazon India is a significant & a potentially huge revenue-generating opportunity for a seller. However just like introducing something on a big stage, there are various steps to be taken care of before launching your dream product on Amazon India, which will be discussed one by one in the paragraphs below.

1. Understand your Brand

If you are looking for a long-term business on Amazon India, it is very important to know & understand your brand. When you are launching your first product on Amazon India, think of the brand you want to represent & define and use this to determine the product you launch. You should know the niche of products your business will focus on & the difference you are going to provide from your competitor. This will help you both in your product listing & your product marketing.

2. Promote the Product Ahead of Launch

Try creating a buzz around your product before its launch on Amazon India. You can write a blog post or share it on social media, so that the potential buyers may check it out. You can also use hash tag to promote your product among interested users. Another way to create a buzz to consistently share posts about your product which should be interesting enough for the customers to engage with & understand about your product.

3. Make an Amazing Product Listing

Take your own sweet time before the product launch on Amazon India & concentrate on creating a flawless product listing. Start with taking high resolution product images shot from different angles. Also try to write as informative a description as possible as a well-written description convinces a user to stay on the page. Use concise bullet points to make the user understand about your product in a few words. You can also search other competitor’s product pages and find out the most commonly used keywords to use in the listing.

4. Keep Inventory Handy

Try never to go out of stock with your inventory as it will cause disinterest among users and reduce traffic on your product page. It will also harm your seller reputation as disappointed users may use reviews to tell other buyers to stay away from your listing & try someone else. As almost every product is being sold by multiple sellers on Amazon India, therefore stocking up on Inventory is a good choice before launching your product.

5. Use a Product Research Tool

Before launching a new product, it is paramount to do research on your competitor products to have prior knowledge of your desired Amazon India selling category. It is advisable to use an Amazon Product Research Tool like Barrel13 to check on other sellers in your category. Using this tool will help you in knowing the estimated sales & revenues of any particular product along with its price, net price, reviews & ratings etc. Therefore every new Amazon India seller should try this tool to be able to launch their product in a better way.

The key to a successful Amazon India product launch doesn’t lie in the promotional methods you employ, but it is the groundwork you lay before the launch of your product that matters a lot. Find a trending product, produce it with the best of quality & then be professional with your Product listings.  It will be enough for you to enjoy your place at the top of the page.

How to Plan for Amazon India Freedom Sale?

Amazon India Freedom Sale is commencing on 8^th till 11^th August & all the Amazon India sellers would definitely be excited on the prospect of another opportunity of getting huge sales. However, for a sale of such a huge potential, a seller should keep certain things in mind so that no difficulties arise during the sale. Some of the things an Amazon India seller should take care of is discussed in the following paragraphs.

1. Stock up on all your Supplies

Before the start of the sale, make sure that all the required supplies & stocks are in order. Check whether you have enough stock of all the important & indispensable things you’ll require for the Freedom sale such as Packing Boxes/Polybags, Shipping Labels, A5 Papers, P-Slip Pouches, Bopp Tapes, Gift Paper, Gift Card & Gift Ribbons.

2. Properly Manage Increased Order Inflow

In an Amazon India sale, you must expect significantly higher orders due to increased inflow of users on the Amazon India webpage. That’s why it is important for you to prepare for the surge in orders by adding extra pack stations (which means additional stations containing 1 Shipping Label Printer, 1 Invoice Printer, 1 Laptop & 1 Scanner each), manpower and working hours to handle the incoming volume.

3. Ensure No Cancelled Orders

For a sale of such a short duration, it would be very detrimental for your business to have any order cancelled from your end. Therefore, perform thorough checks to ensure that entire available inventory is in sellable condition and removed any damaged unit from prime inventory well in advance.

4. Daily Order Handover

During the Amazon Freedom Sale, order volumes would be very high across all networks and all the carriers would be working very swiftly to ensure maximum order fulfilment. Therefore, always make sure that all your order shipments are ready to be handed over to the couriers & do the same before the close of day without any delay.

5. Don’t Miss the CPT Deadline

In order to avoid any delay related to your orders, start your operations on time and strictly abide by your CPT slot. Make sure to process the orders & physically packaging them as per daily routine before the completion of your CPT time & then start working on orders of next day ExSD. This would increase order efficiency & you would always have sufficient stock for order fulfilment.

6. Ensure full Internet & Electricity Backup

Losing sales & ruining your user experience due to the reason of internet & electricity failure would be the most unfortunate way to mess up your Amazon sale. For making sure that such a thing never happens, always be proactive in planning for such contingencies & have full internet & electricity backup to avoid missing CPT due to internet or system related issues & risking user experience as a result.

Profit & Sales Earning Opportunities like Amazon Freedom Sale comes very few times in a year, therefore it is very crucial for an Amazon India seller to gear up & plan in advance. The above points will surely help you find success during the Freedom Sale. Happy Selling!

Steps to Manage Inventory – Amazon India

Managing inventory helps Amazon India sellers to ensure that their products are in stock and sales are coming. However, inventory management is not only counting your products & documenting their total quantity on Seller Central. There are many other things which help the entire process of checking and managing inventory and allow Amazon India sellers to stay one step ahead of their competitors & drive more sales. We are presenting some of the required steps which would help you to manage your Amazon.in inventory better.

Perform Inventory Control & Quality Assurance (ICQA)
In order to manage massive inventories & ensure good inventory quality, Amazon India sellers should regularly perform a set of activities in their warehouses commonly known as ICQA. It calculates & corrects any defects in inventory & regularly conducts inventory audits of bins to verify whether all the processes are followed diligently at seller nodes.

What is a Bin?
Bins are a type of storage facility in a production area or within a warehouse, and are used to store items that you are going to sell on Amazon India. They provide a storage area in a specific position in the warehouse and these are labelled & captured on the system, so you can organize & locate your inventory quickly & efficiently. Bins come in all shapes & sizes depending on the size of the items stored. In some cases, they may be color-coded to help your pickers & packers find items easily. Bins can hold the same items in different locations which make picking and packing much easier.

There are 2 types of Inventory audit mechanisms to ensure removal of such defects & better user experience:

Simple Bin Count – This method refers to container level counting that is done at the Amazon.in seller nodes. This involves identifying & scheduling a set of containers for counting. You just have to predefine the set of containers you need to count, specify filters & choose the bins for auditing.

Cycle Count – It is an extension to Simple Bin Count & refers to SKU level counting in each bin which is done at the Amazon.in seller nodes. It is an inventory management method where a small subset of inventory, in a specific location, is counted on a specified day. Cycle counts contrast with traditional physical inventory in that a full physical inventory may stop operation at a facility while all items are counted at one time, whereas cycle counts are less disruptive to daily operations and provide an on-going measure of inventory accuracy & procedure execution.

Use Inventory Management Software
Software for management of inventory are also very useful & help keeping track of your stock & the resultant cash flow. Another benefit of using these softwares is that they help streamline your business operations. If you are also facing difficulties in managing your amazon.in business, try the softwares like Cin7, OrderBot & Wasp Inventory Management Software to name a few.

Analyse & Forecast Inventory Orders
Making an analysis of the inventory you require while placing an order, which is called inventory forecasting, is very important. Plan and base your reorder quantities as per your sales trends on Amazon.in. For this, you need to trust your own judgement & selling experience which should be based on seasonal demands, holidays & various trends capable enough to affect your product. Make an analysis of all the above points in your decision-making process.

Six Sided Inventory Check
During your inventory check, ensure a six-sided check of your stock & scan all the sides of the product for any damage. If any product is marked as damaged & doesn’t meet the six-sided check parameters, remove it from your inventory immediately as shipping of such items to the user will result in negative customer feedback resulting in less orders. In addition, if a product is regularly scanned for six-sided check, it helps the company to be more cost-efficient.

Use Barcode for Each Product
Using barcodes for your products have great benefits in inventory management. Apart from being cost-effective & reliable, they help in improving Inventory control. As barcodes make tracking inventory very easy, it results in low inventory levels and a lower overhead. They are also relatively inexpensive, user-friendly, and prove to be indispensable in tracking your inventory.

Ensure Proper Order Lead Time
Order lead time is the time taken by inventory to arrive after ordering. Time should be provided for the new stock to arrive before the current stock is finished. Over- ordering and under- ordering both could result in the risk of inventory on Amazon.in. To avoid all these issues, always track your current inventory levels & sales volume for better managing your lead time.

Prioritize Products using ABC Analysis
ABC analysis is a technique of inventory categorization where inventory is divided into 3 categories:

1. High-value products with a low sale frequency
2. Moderate value products with a moderate sale frequency
3. Low-value products with a high sale frequency

By using an ABC Analysis, you can prioritize your inventory management by differentiating between products that need attention and products that don’t. Manage your stocks better by going through your listings & add each of your products to the categories mentioned above.

Inventory Management is a very important but vastly overlooked point for Amazon India sellers. Take care of your stocks by using the aforementioned tips, choose the right techniques for your business & get ahead of the curve.

How to Setup Amazon Seller Central Account India?

Registering on Amazon India is a huge step forward for any seller, but how to take that one big step & be a part of the Amazon India seller family & how to register as a seller on Amazon India. In this article, we will take you through each & every step of setting up your own Amazon India Seller Central account & fulfil your dream of selling on Amazon India.

1. Sign up as a Seller
Visit Amazon India webpage, scroll down to ‘Make Money with Us’ & click on ‘Sell on Amazon’. A page will come up featuring the benefits of selling on Amazon. Click on the ‘Start Selling’ button & start creating your account by filling in basic details like Name, Mobile number, Email ID & Password. Verify your mobile number & you are all set to proceed to the next step.

2. Provide Details of your Business
After your mobile verification, kindly keep your bank account & tax (GST/PAN) details on hand before proceeding further. The next step is to enter your company/business name & agreeing to the terms & conditions of the Seller agreement.
Once you click on continue, the next page will ask for some important details of your business like your Store Name, primary product category & full address of the place from where you’re operating your business. The store name should be unique and should represent your business. Click on next to proceed further.

3. Provide your GST Details
In the next step you will be asked to update your tax details and you have to enter your provisional GST number along with PAN number to go to the next step. There are 2 options provided for an Amazon India seller to go to the next step:

a) If you have your GST number handy, you can enter your provisional GSTIN along with your PAN Number to proceed further. There is no need to worry if you don’t have a GST number, as you can check on the box ‘I will update later’ & move forward. However it is highly recommended to obtain your GST number before registering as an Amazon India seller.

b) If you want to sell under GST exempted category, you have to choose the same after answering no to ‘Do you have a GST number’. Thereafter you can enter your PAN number and easily proceed further.

4. Select your Ideal Selling Categories
The next step is ‘Seller Interview’ where you have to click on the product categories you want to sell in along with providing some other information, such as where do you get your products from, your annual turnover & number of products you sell. Click on next & you are done with this step.

5. Create Product Listings
With the aforementioned points, your account setup is now complete. You will be redirected to the Seller Central dashboard page, where you have to create product listings to sell on Amazon.in. However, there are certain categories like Beauty, Health & Personal Care which require prior approval from Amazon India for selling. In such a case, you will see a button ‘Apply to Sell’ beside the Product Category.
How to get Approval?
Click on ‘Apply to Sell’ button, provide the required details & Amazon India will update you on the approval status within 24-48 hours via Email.
For all other categories, the process will be as displayed below:

a) Click on ‘Start Listing’ button.
b) Search for the product you want to sell in the search bar using the product name or Barcode and click on search.
c) From the search results, identify the right products and click on ‘Sell Yours’.
d) Provide price & quantity of the product and click on ‘Save and Finish’.

If you aren’t able to find your product in search results, click on ‘Create a New Product Listing’ for creation of new listing on Amazon.in. You have to provide complete details of your product such as Product title, Brand & Product ID. Update product quantity and price in the ‘Offer’ tab. You also have to provide product images, short product description & specify product keywords. After providing all the details, click on ‘Save & Finish’. The product will be added to your account instantly. You can check your inventory list by clicking on ‘Inventory’ tab and then on ‘Manage Inventory’.

6. Provide your Bank Details
Go back to your dashboard after above procedures, provide the following bank details for payments & click on ‘Save’:
a) Account Holder Name
b) Account No.
c) IFSC Code
d) Account Type

7. Provide Product Tax Code & Signature
The last 2 steps are providing your Product Tax code, which is important as every product category has different GST rates; therefore you have to mention your specific product category. Lastly, upload your digital signature on Amazon.in either by uploading image of your signature on a white paper or through scanning.
Now that you have completed all the steps to sell on Amazon India, you can click on ‘Launch your Business’ Button on the dashboard to activate your account. Your account will be activated within a couple of hours for the customers to order your products.

However, a little bit of research on best-selling products will go a long way. Before starting to create listings on Amazon.in, subscribe to Barrel13, the foremost Amazon India product research tool. Check out all the sales related details of your competitor’s listings and get a fair idea of which products are most likely to sell in the Amazon India marketplace. Happy Selling!