How to Increase Product Listing Rank in Amazon India?

Amazon is the most profitable platform for sellers all across India. However due to the constant & intense competition, just listing your products would not be enough & you have to constantly make an effort to increase your Product Listing Rank. Mentioned below are some points which will help you in improving your Product Ranking on Amazon India.

Five Points to Increase your Amazon Product Listing Rank

1. Set Competitive Prices

Product pricing is a very important factor as Amazon focuses mostly on this aspect while providing the Buy Box, which directly impacts your Product Listing Rank. Try to set competitive prices for your product, which doesn’t mean providing lower prices but giving the best offer to customers. The next point will help you in achieving this goal.

2. Use an Amazon Product Research Tool

Continuing from the previous point, using an Amazon Product Research Tool like Barrel13 helps you in setting competitive prices, as the tool allows you to compare all the sales-related metrics of your Amazon India competitor, which provides you a good idea of selling on Amazon marketplace & consequently helps you in increasing your Product Ranking.

3. Manage a Positive Selling History

It is a known fact to all the Amazon India sellers that your selling history not only influences your chances of winning the Buy Box, it also negatively affects your Product Listing Rank. For maintaining a good selling history & improving product rank, take care of the following:

• Promptly respond to & resolve consumer grievances.
• Provide Fast shipping to consumers.
• Manage your inventory properly.
• Keep your Order Defect Rate below 1%.

4. Keep Your Listings Thorough & Accurate

Every Amazon seller should know that as far as product rank & sales are concerned, the listings having the most accurate & complete information have an edge over others. Always take your time creating your product listings and include maximum details about your product. You can also use deep categorization, which means categorizing your product in a more specific category & not under a broader division (such as listing under Mobile & Accessories and not under Electronics).

5. Offer Prime Service – One Day/Two Day Delivery

Offering Prime service to your Amazon India customers helps in greater visibility & increased sales. As most users don’t prefer non-prime items & filter their search accordingly, therefore providing prime service helps in your listing gaining higher ranking & generating increased revenues.

Achieving & increasing a higher product ranking requires a long-term plan & adherence to Amazon India rules & regulations. The aforementioned points, if followed well, will surely boost your Product visibility & sales, thereby increasing your Product Listing Rank.

Tips to increase Positive Reviews on Amazon Product Listing

A positive review helps your product sustain itself on Amazon India & eventually helps in attracting more traffic. But how can you increase the number of positive reviews on your Amazon product listing? We are presenting before you some of the tips which will actually help you in this regard.

1. Providing an Amazing Consumer Experience is the Key

Always try to satisfy your user base by providing quality products & being honest about your product features. Ensure providing as true & correct depiction of your product as possible to prevent any confusion, as most negative reviews by customers are related to being misled or unsatisfied with the delivered product.

2. Send Follow-Up Emails to Amazon Customers for Personalized Touch

Sending personalized feedback email to users makes them appreciate your services more & prompt them to post positive reviews. Always send these feedback mails shortly after product delivery, so that its quality & delivery efficiency remains fresh in the mind of the consumer, which will enable you to get significantly more positive feedbacks.

3. Assess your Amazon Seller Performance Metrics

Your seller performance is the true reflection of your ranking & the volume & quality of reviews you get on your listings. You can easily track the quality of your performance by visiting the Performance tab of Amazon Seller Central & comparing your measurements against the following set benchmarks:

• Order Defect Rate: <1%
• Pre-fulfillment Cancel Rate: <2.5%
• Late Shipment Rate: <4%

Note the metrics which are not meeting Amazon standards, and assess your seller practices to see how those could be improved for better customer reviews.

4. Solve Frequently Recurring Issues for Positive Customer Reviews

Finding solutions for long-term recurring issues is an important step forward towards getting more positive reviews, as these issues could make the customer wary of your product & prompt him to write negative reviews. Improve on the most common recurring reasons for negative reviews such as late shipments, products different than described & slow seller response among others.

5. Get Reviews from Top Amazon Reviewers

Amazon India maintains a list of their top & esteemed reviewers who are accorded more value for their insightful & in-depth reviews. Try using their services in making your product review segment more positive. You can use the following steps to get reviews from these top reviewers:

• Search for Top Reviewers
• Search for tags relevant to your listing.
• Keep an Excel Sheet to note contact details.
• Collect their email address/social media handle.
• Send an email asking them to review your product.
• Get Good Reviews (If all went well!)

So the aforementioned points are some of your best bets to get a positive review out of your Amazon India customers. Try them & keep us posted whether they led to an increase in positive reviews on your product page!

What is Amazon Best Sellers rank?

If you are an Amazon India seller, you must have heard the discussion regarding the Amazon Best Seller Rank & its importance in sale of your product. Let us try to know more about what exactly is Amazon Best Seller Rank.

Amazon Best Seller Rank

Amazon Best Seller Rank or Amazon Sales Rank is the rank that Amazon provides to a specific listing which is based on the product sales and historical sales data. The Best Seller Rank fluctuates hourly & is found inside multiple pages, including product detail page & on category-specific Best Selling Product page.

7 ways to improve your Amazon Best Seller Rank

Product Feedback
The numbers of positive product reviews you receive have a direct impact on your Amazon Best Seller rank. Amazon always has an eye on the number & quality of reviews on a product, and the more the positive feedback the higher its best seller rank.

Winning the Buy Box
It is a known fact that products featured on Amazon India Buy Box garner more sales than non-Buy Box products, which is a crucial factor in determining your ranking. Therefore, winning the Buy Box significantly improves your seller rank.

Seller Rating
Positive seller feedback goes a long way in ensuring high Best Seller rank and conversely, negative feedback goes against you equally in terms of product search results. It is also an important factor for your chances of winning Buy Box.

Image Size & Quality
Always use high-quality images (minimum 1,000*1,000 pixels) for the zoom feature which helps the customers check out the products in more detail, which results in more traffic and subsequently a better Best Seller rank.

Order Defect Rate (ODR)
Order Defect Rate is considered as the key metric to provide good experience to customer, & includes negative buyer feedback, A-to-Z Guarantee claim and Credit card charge back. This rate should be less than 1% to maintain a good seller ranking & therefore is a very important Best Seller Rank determinant.

Optimized Listings
Product Listing Optimization is one of the must-do things to rank your product higher in Amazon India search results. Find relevant keywords & add them to your product title & descriptions. Also optimize your page content to rank higher on Amazon.

Pricing
A correctly set price provides you a chance to own the Buy Box & increase sales while also influencing conversion rates. Try using an Amazon Product research tool like Barrel13 to gain better product insights & study competitor product prices to make your move in a better way.

Achieving a high Amazon Best Seller rank improves visibility & significantly increases product sales. Always keep the above factors in mind while selling your product on Amazon India to rank high in Amazon listings.

How Combo of Two Products Help to Increase Amazon Sales?

Providing combo offers is a very beneficial method in boosting the sales of your Amazon India product. These offers attract the customer to the listing & help convert a browsing session into profitable sales for you. Given below are a few reasons as to why you should use the combo of two products to increase your sales on Amazon India.

Combos with Unique Products Prevent Amazon mapping

One of the benefits of making Amazon combos with a unique product is that no other seller could map his products on your listing. If you manufacture a unique product & add it with your main product to make a combo, it will ensure less competition on that particular listing & help in increasing sales.

Combos Help in Moving your Slow-Selling Stocks

There must be some of your listings on Amazon India which sell not so much as your other products or have less visibility. This could be due to lack of usage or ignorance for the product. However stocks still need to be moved as failure to do so could lead to disruption of normal business operations. Therefore listing combo offers of one best selling & one non-moving product is a great way to ensure sales.

Combos Help in Increasing Visibility of a Low-Selling Product

There are multiple listings on an Amazon India seller’s listings and some of them bound to have less visibility, as a common user tends to focus on the listings present on the top of the page. Combo of two products works in this regard as well, as products which did not have as much visibility earlier could now be brought to the notice of the customer by creating several combo offers with high-selling products, which leads to significantly higher sales.

Combos help you to Attract More Customers

Most of the customers don’t like to waste their time browsing for products & are more likely to click on a listing which includes more than one product of a category. In addition, the combo products are often priced less than their individual prices taken together, which gives the result of increased sales of multiple products at once. Tapping a customer on Amazon India on different listings can be tough but can be easily achieved with combo offers.

The aforementioned points are a great indicator of the benefits of making combo of 2 products. Always ensure making multiple listings with more than 1 product as it is a sure shot way to attract more customers to your product, because all great brands are built on great combos.

How Fulfillment by Amazon (FBA) Works in 2019?

What is Fulfillment by Amazon (FBA)?

Fulfillment by Amazon (FBA) is a service provided by Amazon India where they take responsibility of storage, packaging, and shipping of products, taking the burden off of the seller. This program allows Amazon India sellers to ship their merchandise to an Amazon fulfillment center, where items are stored in warehouses till their sale. When an order is placed, Amazon India employees physically prepare, package, and ship the product(s) thereby reducing the stress of the seller.

There are 2 methods to send products to FBA – Manually & through Shipping Template file. You can select inventory manually if you are sending a small quantity. However if you are sending a large quantity, you have to use template file.

Steps under Fulfillment by Amazon (FBA)

1. Convert Inventories to Fulfilled by Amazon

The first step is choosing products to be sent to FBA by going to inventory panel & then subsequently select ‘Change to Fulfilled by Amazon’. After that, click on ‘Convert & Send Inventory’ on the next page.

2. Create a Shipping Plan

After providing some required information about the products, you have to make a shipping plan in the next step by clicking on ‘Create a New Shipping Plan’. This page also displays the address from where the order will be shipped. Select your preferred fulfillment center by clicking on ‘Ship to’ & also choose your item package type. Close this step by clicking on ‘Continue to Shipping Plan’.

3. Create your Shipment

Now is the time to create your product shipment. Specify Merchant SKU & Product name along with quantity of units, package dimension & weight. Select product category under ‘Prepare Products’ by clicking on ‘Choose Category’ & carry on to the next step.

4. Label Product Shipment

The next step is downloading product labels under ‘Label Products’. You can select the size & dimension of the label from the drop down provided.  Once the labels are selected, click on ‘Print Labels for this Page’. All the product labels will be downloaded in a single page, which you have to paste individually to all your SKUs.

5. Prepare Shipment for Shipping

The next & final step is to prepare the shipment for shipping. Choose your shipment method & shipping carrier as per your convenience & fill shipment packing details such as number of packed boxes, their weight & dimension.

After that, fill details related to shipping charges, download the generated shipping box labels & click on ‘Complete Shipment’.  Just fill the tracking details & your product is ready to ship to Amazon India warehouse.

The aforementioned steps work as your guide in understanding the process of selling through FBA, which not only reduces your burden but brings you unmatched profits. Happy Selling!