Every Amazon India seller, whether it is a new business or an established one, has only a single major goal in mind, and that is to increase sales. Marketing products through Amazon.in is very different from promoting products through your own website. There are numerous strategies available for an Amazon India seller to boost sales more effectively. We are presenting 6 such important steps, by which you could increase your sales and improve your engagement with the audience.
- Ensure Proper Page (Listing) Optimization
As important as seller ratings and price are in determining the bestselling product, keywords in the product title to rank listings also play a key role in deciding the outcome of a particular product. To ensure the visibility of your product, you should include as many keywords as possible in the product title up to the limit of 500 characters. You can also include brand, description, product line, material, color, size and quantity in this field as suggested by Amazon.in.
- Make your Pricing and Products More Competitive
If you will not innovate, you will surely evaporate. In a highly competitive marketplace like Amazon India, you have to ensure innovation of your product, so that it has the best quality & it is being sold at a very competitive price. Pricing can surely be made competitive without diminishing profitability, but remember to add all your costs such as Amazon.in category fees and shipping while pricing your products. You can use the extraordinary price competition to determine the products worth promoting & sell only those products which offer a decent return on investment.
You can remain competitive in the market by offering unique & niche products. Use best available technology & tools to find a good product to sell on Amazon India.
- Take Help of Customer Review & Feedback
It’s not as if your obligation ends with the sale of your product to the consumer. It should definitely be followed by efficient customer service to boost your consumer’s buying experience. Since most of the people prefer buying from high-rated sellers, ensure collecting feedback and product reviews from all your consumers. When a customer views a good review for your product, it assures them of the quality of your products and they place their trust in it.
- Try winning the Buy Box
One of the sure shot ways to increase your sales on Amazon.in is to win the Amazon Buy Box. It is located on the right side of the product page and automatically boosts the chance of customers preferring your products over others. Amazon India chooses eligible sellers for the buy box from sellers selling the same products. The main benchmark for selection of sellers includes product price, availability, shipping options and the overall performance of the seller.
- Automate Your Listings
Spending long hours on listing products is a time-taking task and it can be better utilized on other key business strategies, such as finding a new product & focusing on customer engagement. When you automate your listings, it simplifies the whole process while you save both your time and money. You can do this by using an Amazon.in product research tool, which not only helps you with listing products in bulk but also provides you with excellent options to manage your products and sales on Amazon India.
- Provide Discounts and Deals to Customers
Rewarding your customers is one of the most effective ways to generate more sales since they make your products more attractive and engaging. Most of the time, customers browse for and await promotional offers before making a purchase decision. You can create promotional offers such as discounts and also participate in deals & promotional activities hosted by Amazon India. You can also create your own time-bound promotional offers or ‘Lightning Deal’ for eligible products, which are featured on Amazon.in’s Deal page and increase the reach of your offers.
The steps you take to boost your Amazon.in sales may differ according to the products you sell. The main thing to aim for a seller is to be persistent with his promotions & the business will grow inevitably.
Barrel13 | Tips & Tricks for Amazon India Seller 