How to Drive Traffic to Your Amazon India Product?

Selling on Amazon India has a wide scope due to the sheer range of the products & categories it caters to, & therefore it is a lucrative platform for sellers selling on Amazon.in.  However, there are certain tips & tricks which need to be followed if you want to get more customers to increase sale of your Amazon India product & optimize your listings. In the following paragraphs, we are going to inform you about several such tips to increase sales & drive traffic towards your Amazon India product.

Take Brand Approval Before Selling –You must never sell any brand if you don’t have its authorization letter, otherwise the brand owner can file a case of brand infringement which may lead to your account suspension. Therefore, selling only original products or selling products under your brand name on Amazon India is one of the tips to increase sales.

Refrain from MRP Tampering & Self-Buying – Many sellers try to sell fake products by using the tactics of MRP tampering, which is the process of selling above the maximum retail price, and Self buying, which is the technique of buying own products to gain higher ratings. Sooner or later such sellers become exposed and face severe repercussions.

Select Products Wisely –Selling slightly expensive but better quality products may bring you fewer sales in the short run, but it is a wise strategy since it will provide you excellent reviews which in turn will increase your sales in the long run. There are several Product Research Tools for Amazon India like Barrel13 to help you drive more traffic on Amazon India, whether you know the product you want to sell or not.

If you are still undecided about your product, you can use Barrel13’s Product Database feature, which helps you find your ideal product with its mix of unique child categories as well as several in-built filters to help sellers.  You can also find real-time updated data for your desired products, save your time browsing Amazon.in listings and have a clear edge over your competitors with Barrel13 Chrome Extension.

Customer Feedback is Very Important –Even the Amazon India sellers who are very successful & established are expected to continue getting feedback from customers. There are several cost-effective providers to help automate this process & Amazon India sellers should sign up with one of these providers, as these feedbacks help in optimizing their listings & also help in attracting more buyers. Before sending products to the customer, always do a six side checking of product. if a buyer receive a good product and he is happy, then he will surely give a good feedback.

Cover Everything in Descriptions –Cover all the product features and its working process as well in the description if needed. Also include the materials used to make a product in your description along with warranty period, if any.  Description ensures that a customer knows all the features of a product; therefore you don’t want to goof up on that one.

Upload More Product Images –Ensure offering more than one image of your Amazon India product, and that too from various angles, as customers only have the option to understand their purchase through images. If the product in question is multicolored, make sure that those options are included as well in order to increase your sales. In addition, don’t include images of the things you don’t sell as it confuses the customer and leads to bad reviews.

6 Steps to Increase your Sales through Amazon India

Every Amazon India seller, whether it is a new business or an established one, has only a single major goal in mind, and that is to increase sales. Marketing products through Amazon.in is very different from promoting products through your own website. There are numerous strategies available for an Amazon India seller to boost sales more effectively. We are presenting 6 such important steps, by which you could increase your sales and improve your engagement with the audience.

1. Ensure Proper Page (Listing) Optimization

As important as seller ratings and price are in determining the bestselling product, keywords in the product title to rank listings also play a key role in deciding the outcome of a particular product. To ensure the visibility of your product, you should include as many keywords as possible in the product title up to the limit of 500 characters. You can also include brand, description, product line, material, color, size and quantity in this field as suggested by Amazon.in.

2. Make your Pricing and Products More Competitive

If you will not innovate, you will surely evaporate. In a highly competitive marketplace like Amazon India, you have to ensure innovation of your product, so that it has the best quality & it is being sold at a very competitive price. Pricing can surely be made competitive without diminishing profitability, but remember to add all your costs such as Amazon.in category fees and shipping while pricing your products. You can use the extraordinary price competition to determine the products worth promoting & sell only those products which offer a decent return on investment.

You can remain competitive in the market by offering unique & niche products. Use best available technology & tools to find a good product to sell on Amazon India.

3. Take Help of Customer Review & Feedback

It’s not as if your obligation ends with the sale of your product to the consumer. It should definitely be followed by efficient customer service to boost your consumer’s buying experience. Since most of the people prefer buying from high-rated sellers, ensure collecting feedback and product reviews from all your consumers. When a customer views a good review for your product, it assures them of the quality of your products and they place their trust in it.

4. Try winning the Buy Box

One of the sure shot ways to increase your sales on Amazon.in is to win the Amazon Buy Box. It is located on the right side of the product page and automatically boosts the chance of customers preferring your products over others. Amazon India chooses eligible sellers for the buy box from sellers selling the same products. The main benchmark for selection of sellers includes product price, availability, shipping options and the overall performance of the seller.

5. Automate Your Listings

Spending long hours on listing products is a time-taking task and it can be better utilized on other key business strategies, such as finding a new product & focusing on customer engagement. When you automate your listings, it simplifies the whole process while you save both your time and money. You can do this by using an Amazon.in product research tool, which not only helps you with listing products in bulk but also provides you with excellent options to manage your products and sales on Amazon India.

6. Provide Discounts and Deals to Customers

Rewarding your customers is one of the most effective ways to generate more sales since they make your products more attractive and engaging. Most of the time, customers browse for and await promotional offers before making a purchase decision. You can create promotional offers such as discounts and also participate in deals & promotional activities hosted by Amazon India. You can also create your own time-bound promotional offers or ‘Lightning Deal’ for eligible products, which are featured on Amazon.in’s Deal page and increase the reach of your offers.

The steps you take to boost your Amazon.in sales may differ according to the products you sell. The main thing to aim for a seller is to be persistent with his promotions & the business will grow inevitably.