Most of the buyers, when they visit Amazon India, have one specific product in mind which they want to buy. The only question which remains for them is – From where should they buy that product? That’s where product ranking comes into picture.
Many Amazon.in sellers complain about not getting enough sales, and one of the main reasons is their low product ranking. Your product should rank higher on the Amazon India search page for better sales results.
Below given are 7 tips to help you improve your product ranking on Amazon India.
- Win the Buy Box – It is the price on the product detail page that the customers click to add the item to their shopping cart. These items appear prominently in the user search and are preferred by users over Non Buy-Box items. Therefore, try winning the Buy Box as it will lead to increased sale and majorly improved ranking of your products.
- Make your Product Price Competitive – Price is a defining factor that Amazon.in looks at while providing the Buy Box. Always check the prices offered by your competitor and try to be competitive while setting offer price for your product. Try providing a better deal or discount since a buyer always look for these, and there is a greater chance of your product ranking higher on the list.
- Offer Prime Services – Prime is Amazon India’s subscription-based service and is mainly preferred by buyers due to its fast shipping and great discounts. A seller should offer prime facilities to their users as it provides an opportunity for their product to be displayed among exclusively filtered products, which subsequently help in increasing their sales along with improving their product ranking.
- Maintain Positive Selling History – Maintaining a positive selling history goes a long way in improving your search ranking on Amazon India. As long as you can timely deliver quality products and making your consumers happy, they will give you positive feedback & your ranking on Amazon.in will improve at a good rate. Trying to solve customer issues quickly, providing fast shipping and keeping your order defect rate below 1% are some of the requirements for your selling history to be positive.
- Improve Order Defect Rate – The Order Defect Rate (ODR) measures your ability to provide a good customer experience and plays a big role in improving your product ranking on Amazon.in. The more your defect rate, the less is your product ranking. You must improve your customer service and product quality along with your order defect rate to get your ranking up as any rate more than 1% may lead to deactivation of your account.
- Positive Reviews – Positive reviews are an indication of your product’s good quality and customer’s satisfaction with it, which results in higher sales. It directly impacts your product ranking on Amazon.in while also helping attract new customers towards your product. Try to garner positive reviews using various methods such as emailing customers about feedback, leaving a message regarding reviews in the packing slips and responding to buyer requests promptly in addition to prioritizing and solving recurring issues.
- Keep Products in Stock – Another important point to note if you want to improve your product ranking is to make sure that your product never goes out of stock, as the ranking of an out of stock product declines rapidly compared to your competitors. As number of times a product is sold determines its ranking, therefore always keep stock in hand so as to not miss a sale opportunity.
Barrel13 | Tips & Tricks for Amazon India Seller 