Tips to increase Positive Reviews on Amazon Product Listing

A positive review helps your product sustain itself on Amazon India & eventually helps in attracting more traffic. But how can you increase the number of positive reviews on your Amazon product listing? We are presenting before you some of the tips which will actually help you in this regard.

1. Providing an Amazing Consumer Experience is the Key

Always try to satisfy your user base by providing quality products & being honest about your product features. Ensure providing as true & correct depiction of your product as possible to prevent any confusion, as most negative reviews by customers are related to being misled or unsatisfied with the delivered product.

2. Send Follow-Up Emails to Amazon Customers for Personalized Touch

Sending personalized feedback email to users makes them appreciate your services more & prompt them to post positive reviews. Always send these feedback mails shortly after product delivery, so that its quality & delivery efficiency remains fresh in the mind of the consumer, which will enable you to get significantly more positive feedbacks.

3. Assess your Amazon Seller Performance Metrics

Your seller performance is the true reflection of your ranking & the volume & quality of reviews you get on your listings. You can easily track the quality of your performance by visiting the Performance tab of Amazon Seller Central & comparing your measurements against the following set benchmarks:

• Order Defect Rate: <1%
• Pre-fulfillment Cancel Rate: <2.5%
• Late Shipment Rate: <4%

Note the metrics which are not meeting Amazon standards, and assess your seller practices to see how those could be improved for better customer reviews.

4. Solve Frequently Recurring Issues for Positive Customer Reviews

Finding solutions for long-term recurring issues is an important step forward towards getting more positive reviews, as these issues could make the customer wary of your product & prompt him to write negative reviews. Improve on the most common recurring reasons for negative reviews such as late shipments, products different than described & slow seller response among others.

5. Get Reviews from Top Amazon Reviewers

Amazon India maintains a list of their top & esteemed reviewers who are accorded more value for their insightful & in-depth reviews. Try using their services in making your product review segment more positive. You can use the following steps to get reviews from these top reviewers:

• Search for Top Reviewers
• Search for tags relevant to your listing.
• Keep an Excel Sheet to note contact details.
• Collect their email address/social media handle.
• Send an email asking them to review your product.
• Get Good Reviews (If all went well!)

So the aforementioned points are some of your best bets to get a positive review out of your Amazon India customers. Try them & keep us posted whether they led to an increase in positive reviews on your product page!

What is Amazon Best Sellers rank?

If you are an Amazon India seller, you must have heard the discussion regarding the Amazon Best Seller Rank & its importance in sale of your product. Let us try to know more about what exactly is Amazon Best Seller Rank.

Amazon Best Seller Rank

Amazon Best Seller Rank or Amazon Sales Rank is the rank that Amazon provides to a specific listing which is based on the product sales and historical sales data. The Best Seller Rank fluctuates hourly & is found inside multiple pages, including product detail page & on category-specific Best Selling Product page.

7 ways to improve your Amazon Best Seller Rank

Product Feedback
The numbers of positive product reviews you receive have a direct impact on your Amazon Best Seller rank. Amazon always has an eye on the number & quality of reviews on a product, and the more the positive feedback the higher its best seller rank.

Winning the Buy Box
It is a known fact that products featured on Amazon India Buy Box garner more sales than non-Buy Box products, which is a crucial factor in determining your ranking. Therefore, winning the Buy Box significantly improves your seller rank.

Seller Rating
Positive seller feedback goes a long way in ensuring high Best Seller rank and conversely, negative feedback goes against you equally in terms of product search results. It is also an important factor for your chances of winning Buy Box.

Image Size & Quality
Always use high-quality images (minimum 1,000*1,000 pixels) for the zoom feature which helps the customers check out the products in more detail, which results in more traffic and subsequently a better Best Seller rank.

Order Defect Rate (ODR)
Order Defect Rate is considered as the key metric to provide good experience to customer, & includes negative buyer feedback, A-to-Z Guarantee claim and Credit card charge back. This rate should be less than 1% to maintain a good seller ranking & therefore is a very important Best Seller Rank determinant.

Optimized Listings
Product Listing Optimization is one of the must-do things to rank your product higher in Amazon India search results. Find relevant keywords & add them to your product title & descriptions. Also optimize your page content to rank higher on Amazon.

Pricing
A correctly set price provides you a chance to own the Buy Box & increase sales while also influencing conversion rates. Try using an Amazon Product research tool like Barrel13 to gain better product insights & study competitor product prices to make your move in a better way.

Achieving a high Amazon Best Seller rank improves visibility & significantly increases product sales. Always keep the above factors in mind while selling your product on Amazon India to rank high in Amazon listings.

How Combo of Two Products Help to Increase Amazon Sales?

Providing combo offers is a very beneficial method in boosting the sales of your Amazon India product. These offers attract the customer to the listing & help convert a browsing session into profitable sales for you. Given below are a few reasons as to why you should use the combo of two products to increase your sales on Amazon India.

Combos with Unique Products Prevent Amazon mapping

One of the benefits of making Amazon combos with a unique product is that no other seller could map his products on your listing. If you manufacture a unique product & add it with your main product to make a combo, it will ensure less competition on that particular listing & help in increasing sales.

Combos Help in Moving your Slow-Selling Stocks

There must be some of your listings on Amazon India which sell not so much as your other products or have less visibility. This could be due to lack of usage or ignorance for the product. However stocks still need to be moved as failure to do so could lead to disruption of normal business operations. Therefore listing combo offers of one best selling & one non-moving product is a great way to ensure sales.

Combos Help in Increasing Visibility of a Low-Selling Product

There are multiple listings on an Amazon India seller’s listings and some of them bound to have less visibility, as a common user tends to focus on the listings present on the top of the page. Combo of two products works in this regard as well, as products which did not have as much visibility earlier could now be brought to the notice of the customer by creating several combo offers with high-selling products, which leads to significantly higher sales.

Combos help you to Attract More Customers

Most of the customers don’t like to waste their time browsing for products & are more likely to click on a listing which includes more than one product of a category. In addition, the combo products are often priced less than their individual prices taken together, which gives the result of increased sales of multiple products at once. Tapping a customer on Amazon India on different listings can be tough but can be easily achieved with combo offers.

The aforementioned points are a great indicator of the benefits of making combo of 2 products. Always ensure making multiple listings with more than 1 product as it is a sure shot way to attract more customers to your product, because all great brands are built on great combos.

How to Improve Conversion Rate on Amazon India?

Amazon is a most profitable platform for sellers all across India. However, the competition is such at the Amazon marketplace that listing your products alone would not be enough for increased sales. Presented below are few such points which will help you in improving your Amazon India conversion rate.

1. Focus on Keyword research

You can significantly improve your conversion rate through comprehensive keyword research, i.e. searching for the relevant keywords that the users type to find products like yours. Once found, you need to include these keywords in your product title, bullet points & description for increased conversion rate. You can take help of various Keyword research tools in the market for this purpose.

2. Optimize your Listing

Another way to improve conversion rates is optimizing your product listing, which means finding the exact words & images to attract your reader towards conversion. This can be done using split testing, under which you have to monitor different variables like product title & description & check whether the changes in listings improves or reduces interest in your product. Do it until you have a perfect listing.

3. Set Right Product Price using a Research Tool

Listing your product at the right price is very important for making your conversion rate better. It is advisable that you check the prices of your competitor products using an Amazon India product research tool like Barrel13, which helps you in product comparison & research.

It also enables you to improve your conversion rate as they provide you with complete analysis of your competitor products, including giving you the estimated figures of monthly sales & revenue along with other details, which subsequently helps you gain business acumen to increase your sales & conversion.

4. Get Positive Reviews

Try sending follow up emails to your customers requesting them to review your product. You can also start an email campaign where you send periodic emails to customer politely reminding them that you would appreciate their views on the purchase. The importance of positive reviews in product conversion can’t be overstated & this would help you immensely with your conversion efforts.

5. Run a Lightening Deal

Many a times, Amazon India runs a Lightening Deal for a day, where they provide discounts on featured products. Participate in this deal by giving 10-30% discount on your products. The sales of products featuring in lightening deals have traditionally gone up every time leading to highly improved conversion rates, so you should definitely try it for your business.

Following the aforementioned points will improve your conversion rate, which will surely help in boosting your product sales significantly. May the profits be upon you!

Pre-Launch Steps for your Product on Amazon India

Launching a product to be sold on Amazon India is a significant & a potentially huge revenue-generating opportunity for a seller. However just like introducing something on a big stage, there are various steps to be taken care of before launching your dream product on Amazon India, which will be discussed one by one in the paragraphs below.

1. Understand your Brand

If you are looking for a long-term business on Amazon India, it is very important to know & understand your brand. When you are launching your first product on Amazon India, think of the brand you want to represent & define and use this to determine the product you launch. You should know the niche of products your business will focus on & the difference you are going to provide from your competitor. This will help you both in your product listing & your product marketing.

2. Promote the Product Ahead of Launch

Try creating a buzz around your product before its launch on Amazon India. You can write a blog post or share it on social media, so that the potential buyers may check it out. You can also use hash tag to promote your product among interested users. Another way to create a buzz to consistently share posts about your product which should be interesting enough for the customers to engage with & understand about your product.

3. Make an Amazing Product Listing

Take your own sweet time before the product launch on Amazon India & concentrate on creating a flawless product listing. Start with taking high resolution product images shot from different angles. Also try to write as informative a description as possible as a well-written description convinces a user to stay on the page. Use concise bullet points to make the user understand about your product in a few words. You can also search other competitor’s product pages and find out the most commonly used keywords to use in the listing.

4. Keep Inventory Handy

Try never to go out of stock with your inventory as it will cause disinterest among users and reduce traffic on your product page. It will also harm your seller reputation as disappointed users may use reviews to tell other buyers to stay away from your listing & try someone else. As almost every product is being sold by multiple sellers on Amazon India, therefore stocking up on Inventory is a good choice before launching your product.

5. Use a Product Research Tool

Before launching a new product, it is paramount to do research on your competitor products to have prior knowledge of your desired Amazon India selling category. It is advisable to use an Amazon Product Research Tool like Barrel13 to check on other sellers in your category. Using this tool will help you in knowing the estimated sales & revenues of any particular product along with its price, net price, reviews & ratings etc. Therefore every new Amazon India seller should try this tool to be able to launch their product in a better way.

The key to a successful Amazon India product launch doesn’t lie in the promotional methods you employ, but it is the groundwork you lay before the launch of your product that matters a lot. Find a trending product, produce it with the best of quality & then be professional with your Product listings.  It will be enough for you to enjoy your place at the top of the page.