What is Amazon Best Sellers rank?

If you are an Amazon India seller, you must have heard the discussion regarding the Amazon Best Seller Rank & its importance in sale of your product. Let us try to know more about what exactly is Amazon Best Seller Rank.

Amazon Best Seller Rank

Amazon Best Seller Rank or Amazon Sales Rank is the rank that Amazon provides to a specific listing which is based on the product sales and historical sales data. The Best Seller Rank fluctuates hourly & is found inside multiple pages, including product detail page & on category-specific Best Selling Product page.

7 ways to improve your Amazon Best Seller Rank

Product Feedback
The numbers of positive product reviews you receive have a direct impact on your Amazon Best Seller rank. Amazon always has an eye on the number & quality of reviews on a product, and the more the positive feedback the higher its best seller rank.

Winning the Buy Box
It is a known fact that products featured on Amazon India Buy Box garner more sales than non-Buy Box products, which is a crucial factor in determining your ranking. Therefore, winning the Buy Box significantly improves your seller rank.

Seller Rating
Positive seller feedback goes a long way in ensuring high Best Seller rank and conversely, negative feedback goes against you equally in terms of product search results. It is also an important factor for your chances of winning Buy Box.

Image Size & Quality
Always use high-quality images (minimum 1,000*1,000 pixels) for the zoom feature which helps the customers check out the products in more detail, which results in more traffic and subsequently a better Best Seller rank.

Order Defect Rate (ODR)
Order Defect Rate is considered as the key metric to provide good experience to customer, & includes negative buyer feedback, A-to-Z Guarantee claim and Credit card charge back. This rate should be less than 1% to maintain a good seller ranking & therefore is a very important Best Seller Rank determinant.

Optimized Listings
Product Listing Optimization is one of the must-do things to rank your product higher in Amazon India search results. Find relevant keywords & add them to your product title & descriptions. Also optimize your page content to rank higher on Amazon.

Pricing
A correctly set price provides you a chance to own the Buy Box & increase sales while also influencing conversion rates. Try using an Amazon Product research tool like Barrel13 to gain better product insights & study competitor product prices to make your move in a better way.

Achieving a high Amazon Best Seller rank improves visibility & significantly increases product sales. Always keep the above factors in mind while selling your product on Amazon India to rank high in Amazon listings.