Benefits of Great Indian Festival for Amazon Sellers

Amazon India is once again coming up with ‘Great Indian Festival’, which starts on 29^th September & goes on till 11:59 pm on 4^th October. Last year, Amazon India registered a 3 times increase in the number of customers in the Great Indian festival as compared to the year before it, & this year, more than 5,00,000 sellers are once again expected to compete for consumer attention.

Naturally it is a big opportunity for sellers all over India to join this festival & gain potentially huge profits out of it. But what attracts the sellers towards this landmark event in the Amazon calendar? In the following paragraphs, we will explain some of the benefits of Amazon Great India Festival.

1. Huge Sales Potential

The Great Indian Festival will feature attractive deals including up to 40% off on Smartphones, up to 75% off on TV & Appliances and up to 90% off on Fashion, which not only is a great deal for Amazon India users, but also means great potential for sellers to earn more revenues than they would earn normally.

2. Great Deals =Great Profits

Sales mean attractive deals & the Great India Festival is no exception. Therefore the better the deal a seller comes up with, the greater his chances of taking a larger share of profits. Try providing DOD and Lightening Deals along with creating gift vouchers & coupons to enhance traffic on your listings & get better visibility.

3. Added Benefits for Prime Sellers

If you are an Amazon Prime Seller, the Great India Festival comes with added benefits for you. To start with, Prime members can access the sale one day prior, from 28^th September at 12 noon. It gives an opportunity for sellers with Prime badge to get more sales & more profits. In addition, most buyers prefer prime products for its early delivery options, which obviously make Prime sellers a top choice for this sale.

4. Repeat Business without Marketing

Amazon is a trusted enough brand to have a dedicated customer base of its own. However in the event of a sale as large-scale as The Great Indian Festival where there are discounts of up to 90% as mentioned in the first point, that user base increases exponentially to buy various products at unbelievable prices. This provides repeat business opportunity to an Amazon India seller if he is careful enough to sell products with great quality & competitive pricing.

Over half a million sellers have turned to Amazon India in the hope of earning decent profits & with the Great India Festival coming along, selling on Amazon India has as many benefits for its sellers as it has for its users.  So what are you waiting for! Hop on to the Amazon Bandwagon & take advantage of the Great India Festival, because Now budget won’t hold back India’s celebration!

How to Find Keywords to Optimize Amazon Product Listing?

Keywords play a very important role in bringing traffic to your products. Properly added keywords on Amazon India are very important to ensure proper optimization of your product listing. But what are the best ways to find proper keywords for Amazon India? Let’s look at some of the listed below methods:

1. Put Yourself in your Customer’s Shoes

There is no science behind this method of finding keywords for your Amazon India product, but a little common sense is surely required. Try thinking like a user. Spend some time thinking about what words they would type when searching for products like yours & what kind of queries they would have when doing so.

2. Use Amazon Autocomplete for Keyword Research

You can use Amazon India itself as a keyword research tool by writing a few letters in the search box and getting suggestions. You must note that these suggestions are not random, but Amazon India only displays the terms which are most searched. Amazon also suggests other categories to list products while searching which could be helpful for you while doing your keyword search.

3. Use Amazon’s Suggested or Related Items for Keyword Search

While stuffing keywords in your listing, check out the other suggested items by Amazon or the section called “Customers who viewed this item also viewed.” These products are normally related to your product, & as any user would naturally look for these products along with yours, try adding keywords from these related products as well.

4. Analyze Competitor Products for Keyword Research

You should also never underestimate analyzing your Amazon India competitor’s products for keyword research. It majorly has a couple of benefits – You can find many similar keywords without doing much hard work, & secondly there may be keywords used by your competitors that you haven’t thought of. Try the Barrel13 Product Research Tool to get all your competitor products on a single platform.

5. Use any Keyword Research Tool

The last, & the most obvious, method is to use a keyword research tool to find keywords for you. There are various Keyword Research Tools available online & you can check them out to find one that suits your requirements.

All in all, putting good keywords in your listing is a sure shot way to unimaginable Amazon India sales, ranking & profits. Try the aforementioned ways to methodically find top keywords in your Amazon India category & using them properly.

How to Increase Product Listing Rank in Amazon India?

Amazon is the most profitable platform for sellers all across India. However due to the constant & intense competition, just listing your products would not be enough & you have to constantly make an effort to increase your Product Listing Rank. Mentioned below are some points which will help you in improving your Product Ranking on Amazon India.

Five Points to Increase your Amazon Product Listing Rank

1. Set Competitive Prices

Product pricing is a very important factor as Amazon focuses mostly on this aspect while providing the Buy Box, which directly impacts your Product Listing Rank. Try to set competitive prices for your product, which doesn’t mean providing lower prices but giving the best offer to customers. The next point will help you in achieving this goal.

2. Use an Amazon Product Research Tool

Continuing from the previous point, using an Amazon Product Research Tool like Barrel13 helps you in setting competitive prices, as the tool allows you to compare all the sales-related metrics of your Amazon India competitor, which provides you a good idea of selling on Amazon marketplace & consequently helps you in increasing your Product Ranking.

3. Manage a Positive Selling History

It is a known fact to all the Amazon India sellers that your selling history not only influences your chances of winning the Buy Box, it also negatively affects your Product Listing Rank. For maintaining a good selling history & improving product rank, take care of the following:

• Promptly respond to & resolve consumer grievances.
• Provide Fast shipping to consumers.
• Manage your inventory properly.
• Keep your Order Defect Rate below 1%.

4. Keep Your Listings Thorough & Accurate

Every Amazon seller should know that as far as product rank & sales are concerned, the listings having the most accurate & complete information have an edge over others. Always take your time creating your product listings and include maximum details about your product. You can also use deep categorization, which means categorizing your product in a more specific category & not under a broader division (such as listing under Mobile & Accessories and not under Electronics).

5. Offer Prime Service – One Day/Two Day Delivery

Offering Prime service to your Amazon India customers helps in greater visibility & increased sales. As most users don’t prefer non-prime items & filter their search accordingly, therefore providing prime service helps in your listing gaining higher ranking & generating increased revenues.

Achieving & increasing a higher product ranking requires a long-term plan & adherence to Amazon India rules & regulations. The aforementioned points, if followed well, will surely boost your Product visibility & sales, thereby increasing your Product Listing Rank.

Tips to increase Positive Reviews on Amazon Product Listing

A positive review helps your product sustain itself on Amazon India & eventually helps in attracting more traffic. But how can you increase the number of positive reviews on your Amazon product listing? We are presenting before you some of the tips which will actually help you in this regard.

1. Providing an Amazing Consumer Experience is the Key

Always try to satisfy your user base by providing quality products & being honest about your product features. Ensure providing as true & correct depiction of your product as possible to prevent any confusion, as most negative reviews by customers are related to being misled or unsatisfied with the delivered product.

2. Send Follow-Up Emails to Amazon Customers for Personalized Touch

Sending personalized feedback email to users makes them appreciate your services more & prompt them to post positive reviews. Always send these feedback mails shortly after product delivery, so that its quality & delivery efficiency remains fresh in the mind of the consumer, which will enable you to get significantly more positive feedbacks.

3. Assess your Amazon Seller Performance Metrics

Your seller performance is the true reflection of your ranking & the volume & quality of reviews you get on your listings. You can easily track the quality of your performance by visiting the Performance tab of Amazon Seller Central & comparing your measurements against the following set benchmarks:

• Order Defect Rate: <1%
• Pre-fulfillment Cancel Rate: <2.5%
• Late Shipment Rate: <4%

Note the metrics which are not meeting Amazon standards, and assess your seller practices to see how those could be improved for better customer reviews.

4. Solve Frequently Recurring Issues for Positive Customer Reviews

Finding solutions for long-term recurring issues is an important step forward towards getting more positive reviews, as these issues could make the customer wary of your product & prompt him to write negative reviews. Improve on the most common recurring reasons for negative reviews such as late shipments, products different than described & slow seller response among others.

5. Get Reviews from Top Amazon Reviewers

Amazon India maintains a list of their top & esteemed reviewers who are accorded more value for their insightful & in-depth reviews. Try using their services in making your product review segment more positive. You can use the following steps to get reviews from these top reviewers:

• Search for Top Reviewers
• Search for tags relevant to your listing.
• Keep an Excel Sheet to note contact details.
• Collect their email address/social media handle.
• Send an email asking them to review your product.
• Get Good Reviews (If all went well!)

So the aforementioned points are some of your best bets to get a positive review out of your Amazon India customers. Try them & keep us posted whether they led to an increase in positive reviews on your product page!