How to Find Keywords to Optimize Amazon Product Listing?

Keywords play a very important role in bringing traffic to your products. Properly added keywords on Amazon India are very important to ensure proper optimization of your product listing. But what are the best ways to find proper keywords for Amazon India? Let’s look at some of the listed below methods:

1. Put Yourself in your Customer’s Shoes

There is no science behind this method of finding keywords for your Amazon India product, but a little common sense is surely required. Try thinking like a user. Spend some time thinking about what words they would type when searching for products like yours & what kind of queries they would have when doing so.

2. Use Amazon Autocomplete for Keyword Research

You can use Amazon India itself as a keyword research tool by writing a few letters in the search box and getting suggestions. You must note that these suggestions are not random, but Amazon India only displays the terms which are most searched. Amazon also suggests other categories to list products while searching which could be helpful for you while doing your keyword search.

3. Use Amazon’s Suggested or Related Items for Keyword Search

While stuffing keywords in your listing, check out the other suggested items by Amazon or the section called “Customers who viewed this item also viewed.” These products are normally related to your product, & as any user would naturally look for these products along with yours, try adding keywords from these related products as well.

4. Analyze Competitor Products for Keyword Research

You should also never underestimate analyzing your Amazon India competitor’s products for keyword research. It majorly has a couple of benefits – You can find many similar keywords without doing much hard work, & secondly there may be keywords used by your competitors that you haven’t thought of. Try the Barrel13 Product Research Tool to get all your competitor products on a single platform.

5. Use any Keyword Research Tool

The last, & the most obvious, method is to use a keyword research tool to find keywords for you. There are various Keyword Research Tools available online & you can check them out to find one that suits your requirements.

All in all, putting good keywords in your listing is a sure shot way to unimaginable Amazon India sales, ranking & profits. Try the aforementioned ways to methodically find top keywords in your Amazon India category & using them properly.